April 30th, 2008
Keyboard/Notebook Concept
Keyboard/Notebook concept from Yamaha Concepts, via Yanko Studio.
Archive for the 'Fascinating' Category
April 24th, 2008
Aitor Throup design – Future Musicians of New Orleans
April 24th, 2008
Scale Spoon
Via Boing Boing Gadgets.
If I come across one of these in real-life, you can bet it’s ending up in my “awesome things I never use” drawer.
April 17th, 2008
Great Ad Campaign – Brew Some Good
I just saw a TV commercial for Maxwell House’s Brew Some Good campaign (cannot find a video online). It was a really simple cup of coffee with captions reading (paraphrased, especially the numbers):
The average TV commercial costs $27, 000. This one cost $18, 000. What should we do with the difference? Nominate a charity at www.brewsomegood.ca
There’s also another that says “[I]nstead of making an expensive TV commercial, we funded an inner-city youth music program” with two kids playing music in the background. It also invites you to visit the website to nominate a charity.
Effective Marketing
I absolutely love this. Even if it’s only a blatant PR move with no benevolent meaning, I still think it’s great. The TV commercials, because they’re so simple, make you appreciate the break and pay attention. They’re being open about money and spending, they’ve got cute kids; everything makes you feel good about Maxwell House. Nominating isn’t just an easy way to feel like you’re contributing to a good cause, you’re actually giving to a good cause. With all the fighting between Starbucks and McCafés, Maxwell House is now a way to buy good feelings at the grocery store.
And coming down to it, they really are doing a good thing.
brewsomegood.ca
The one unfortunate thing I can say about the campaign is that the website is a pretty bad idea. It’s all in Flash, loader and all. It doesn’t work at all on Safari for Mac OS. I first thought maybe it was a connection issue, but it didn’t matter since there was no alternative anyway. It did work in Firefox, but the main part of the site doesn’t have content. The Nominate option does work.
I’m sure the content issue is just bad timing, but it would have been a better idea to follow the simplicity of their TV commercials and create a website that was equally effective.
Follow the Leader?
Aside from the website, I really hope that this campaign works and other companies take notice. It seems like the perfect trade-off for being “forced” to see ads.
April 11th, 2008
Free The Net
Unlock your block: we’re connecting Vancouver, 1 block at a time using Meraki wireless routers. And you can help!
FreeTheNet.ca (link goes to local Vancouver site) is attempting to make wireless Internet free one router at a time. Anyone can help by buying a router and plugging it in. Like Apple’s AirPort, they work to enhance the wireless signal of the connected network (freethenet.ca in this case); each additional router improves and extends the network.
If you’re in Gastown, and see freethenet.ca show up on your list of networks, try connecting.
April 7th, 2008
Live Action Mario Cart
See more funny videos at CollegeHumor
How come only college kids seem to do creative/fun things like this?
April 1st, 2008
Everything is Better in Super Slow Motion
Slow Motion Water Balloon Throwing. from Nick Campbell on Vimeo.
Shot at 500 Frames Per Second.
Directed By Nick Campbell
Produced By Colin Davis
Staring: Benny, Benna, Colin and Nick
Music: Count Backwards To Black by Black Moth Super Rainbow.