
Photo source: Tv, eh?.
Save jPod!
A commenter named D let me know about Save jPod!. The CBC cancelled the TV show, based on the Douglas Coupland book of the same name, on March 7, 2008 after only one season. Save jPod! has been set up to hopefully get the show back on the air, offering a wealth of information about the cancellation and ways to potentially reverse that decision.
Of Petitions and Letters
Save jPod! offers links to a couple of online petitions, which are (unfortunately) mostly useless. Online petitions are the equivalent of a comments section and have absolutely no impact on old media. They offer a ridiculously easy way for people to feel like they’re supporting something, and then give them a reason to feel self-righteous when the petitioned show is eventually cancelled. I would argue that they’re actually detrimental to the cause because they remove the small fraction who would go beyond “signing” the online petition from doing something meaningful.
Luckily, there is also an excellent What You Can Do section that is based in reality. It provides contact mailing addresses, a well-written form letter (trés important), and even a way to connect via telephone from Raugi Yu (Kam Fong from the show) himself. These are excellent ways to get an old media company like CBC (no matter how much they put online, they are still run like old media) to take notice. It shouldn’t be a shock that viewers who are willing to take the time to mail a letter are more important to a corporation than those who can click “submit”.
cbc.ca/jpod
When I first heard about jPod’s cancellation, I was amazed. I thought the show was the perfect way for CBC to start experimenting with the web as a way to distribute their content. The website, however, is awash with problems that could (did?) prevent that success.
Website
The website is a bit absurd. They’ve obviously tried to recreate the quirkiness of the show, but a website is not a television show. When you need to put an “instructions” button, it might be time to step back and rethink quirky VS accessible. There is superfluous background music that plays automatically. Since some scroll bars done in Flash, you can’t use scroll wheels/trackpads to navigate without severe frustration.
However, the site definitely fits into the “cool” category. If I was using it as media, instead of using it to find media (i.e.: the full episodes), I’d love it. They even have a playable version of Defendoid.
Full Episodes
You can watch full episodes online. Excellent idea, poor implementation. They’ve decided to use an awful lightbox-style overlay to house their Flash-based video player that you can’t full screen. During an episode, I had to move the mouse/hit a key to stop my screensaver from coming on and inadvertently stopped the episode three times because of their overlay (clicking anywhere on the page that isn’t video causes the window to close.)
Suggestions
The Website
There are a number of things I would do differently to make the jPod website work better. Obviously, the first step would be to redo the site without Flash as it’s backbone; they can keep the quirkiness without sacrificing the accessibility. Practically everything on the site could be recreated without Flash. It would work faster, increase usability, and allow the CBC to make it more dynamic. It shouldn’t be challenge to find out information about the show.
Full Episodes
The full episodes should be full-screen; that’s easy. If there’s anything your video application can’t do, but YouTube can, it’s time to get back to the drawing board. Sites like Vimeo even offer streaming HD; there’s no reason for these tiny pixelated videos anymore.
They could make “trailers” for each episode, consisting of a particularly good scene, that are easily embeddable. Why? So people like me can post them on their blogs and send readers off to the CBC site to watch the rest of the episode. The audience for jPod probably isn’t going to be watching the CBC Friday nights at nine, but they’re reading blogs.
Grant Funding
The thing about the CBC is that it’s publicly funded, through grants. Yes, they advertise too, but the majority is from the government. It’s out national TV station and has a mandate to promote Canadian culture. They might be old media, but they aren’t stupid or completely unaware of how the Internet works. About eight years ago, they launched New Music Canada as a Canadian alternative to sites like the old mp3.com. If you signed up as a musician and promoted the site on yours, you got a free t-shirt (I still wear mine) and other great swag. For 2000, that was a very forward-thinking idea. Sure, the site was a bit of a disaster, but they used their experience and constantly redeveloped until they ended up with something good.
So where is the problem in using jPod as their vehicle to understand video on the web? The show is going to have a more international audience than most of their shows because of the content (drug, sex, and video games); it seems perfect for online distribution. It’s already techy (the characters work at “Neotronic Arts”; an allusion to Electronic Arts) and would probably be embraced by the geek community.
Save jPod
If you’ve never seen the show, head on over to the website and watch a couple of episodes. If you like it, please check out some of the options at Save jPod! and do what you can to keep it on the air/Internet.
UPDATE: A comment from Firefly (thanks!) led me over to her site which has some great commentary on jPod’s cancellation and the state of Canadian content on TV.